La banque d'alimentation Meituan : Un voyage de quatre ans d'un nouveau venu à un leader du marché

Meituan’s Bold Entry (2020-2021)

Meituan is a big food delivery company. In 2020, they started making shared power banks. In just four years, they went from being new to being the boss!

At first, Meituan put out many charging stations:

• 2020: 800,000 stations
• 2021: 600,000 more stations

It was like watching a big wave coming to shore. Everyone knew something big was happening, but nobody knew how big it would be!

Market Acceleration (2022-2023)

By 2022, Meituan didn’t just want to enter the market – they wanted to lead it! They kept adding stations:

• 2022: 800,000 stations
• 2023: Another 800,000 stations

By the end of 2023, Meituan had 3 million charging stations. In 2024, they did even better, reaching 70% of their yearly goal in just 5 months. They had to change their goal from 1 million to 1.5 million stations!

Why Meituan Succeeded

Meituan’s biggest win is that in cities like Shenzhen, people say “I’ll scan a Meituan” when they want to charge their phone, just like people say “Google it” when they want to search online.

Meituan won because:

1. Better Product: Meituan’s power banks are more reliable. In sharing, reliability is everything!
2. Brand Trust: People trusted Meituan because they did food delivery well.
3. Network Effect: Meituan’s power banks are everywhere, so more people use them, and more shops want to have them.

Meituan’s Smart Strategy

Meituan did things differently:

1. Open Partnerships: They didn’t mind if shops had other power banks too, because they were confident theirs were better.
2. Quality First: Other brands competed on price, but Meituan focused on quality, knowing people care more about how well it works.

Looking Ahead

Experts predict Meituan will keep growing:

• By 2025, they might have 6 million stations
• They could make $5.6 million every day
• They could make $2.1 billion every year

But there are challenges too. The market is getting more competitive, and how people use things and rules might change.

Meituan’s success isn’t just a business story – it shows how Chinese tech companies can quickly take over new markets. The question now isn’t if they’ll stay on top, but how they’ll use that position to make new things.