Have you noticed that phone battery anxiety has become a common problem when visiting shopping malls? Shared power bank stations are now becoming “must-have furniture” for shopping centers! Why? Let’s look at this in simple terms.
Astonishing Mobile Phone Usage
In 2023, China reached 1 billion mobile phone users! Imagine all these people who can’t live without their phones daily. Even more surprising, Chinese people spend an average of 7.25 hours (435 minutes) on their phones each day, with 3.1 hours (187 minutes) spent watching videos, playing games, and using other entertainment apps.
As mobile games and short videos become increasingly popular, people’s dependence on phones grows stronger. What does this mean? A huge surge in battery power demand! That’s why shared power banks are booming worldwide.
Shopping Revolution in the Digital Age
Today’s shopping methods have completely transformed. Mobile payments, click-and-collect, and virtual try-on technologies enhance the in-store experience. Among various scenarios, shopping malls have particularly high adoption rates for shared power banks, clearly demonstrating the enormous demand in these locations.
New Marketing Battlefield
Due to high smartphone charging demands, more shopping malls are using shared power banks as a new arena for marketing and customer service. Beyond standard charging stations, branded power banks and stations offer malls excellent opportunities to boost brand visibility and customer engagement.
Customized branded power banks not only solve charging problems but also serve as powerful marketing tools. Shoppers are more likely to remember and develop positive feelings toward malls that offer branded power bank rental stations.
Win-Win Situation
Whether looking at market data or practical applications, placing power bank stations in shopping malls offers huge advantages and potential. They not only provide convenience for shoppers and solve “battery anxiety,” but also bring more foot traffic and marketing opportunities for shopping centers, creating a win-win situation for both shoppers and mall operators.