{"id":1756,"date":"2025-04-11T12:17:40","date_gmt":"2025-04-11T04:17:40","guid":{"rendered":"https:\/\/blog.tipacharge.com\/?p=1756"},"modified":"2025-04-11T12:18:43","modified_gmt":"2025-04-11T04:18:43","slug":"conquering-southeast-asias-shared-power-bank-market-5-battle-tested-strategies","status":"publish","type":"post","link":"https:\/\/blog.tipacharge.com\/ja\/conquering-southeast-asias-shared-power-bank-market-5-battle-tested-strategies\/","title":{"rendered":"\u6771\u5357\u30a2\u30b8\u30a2\u306e\u30b7\u30a7\u30a2\u578b\u30d1\u30ef\u30fc\u30d0\u30f3\u30af\u5e02\u5834\u3092\u5236\u8987\u3059\u308b\uff1a5\u3064\u306e\u6226\u7565"},"content":{"rendered":"<h2 class=\"wp-block-heading\">\u6771\u5357\u30a2\u30b8\u30a2\u306e\u30d1\u30ef\u30fc\u30d0\u30f3\u30af\u5e02\u5834\uff1a\u73fe\u72b6\u3068\u6a5f\u4f1a<\/h2>\n\n\n\n<p>\u4e2d\u56fd\u3067\u306e\u71be\u70c8\u306a\u7af6\u4e89\u306b\u3046\u3093\u3056\u308a\u3057\u3066\u3044\u307e\u305b\u3093\u304b\uff1f\u3082\u3063\u3068\u9060\u304f\u3092\u898b\u3088-\u6771\u5357\u30a2\u30b8\u30a2\u304c\u624b\u62db\u304d\u3057\u3066\u3044\u308b\uff01<\/p>\n\n\n\n<p>\u6771\u5357\u30a2\u30b8\u30a2\u306e\u5171\u6709\u30d1\u30ef\u30fc\u30d0\u30f3\u30af\u5e02\u5834\u306f\u7206\u767a\u7684\u306a\u6210\u9577\u3092\u9042\u3052\u3066\u3044\u308b\u3002\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u666e\u53ca\u7387\u306e\u4e0a\u6607\u3001\u89b3\u5149\u696d\u306e\u56de\u5fa9\u3001\u30dd\u30fc\u30bf\u30d6\u30eb\u5145\u96fb\u9700\u8981\u306e\u5897\u52a0\u3001\u30d9\u30f3\u30c1\u30e3\u30fc\u30ad\u30e3\u30d4\u30bf\u30eb\u304b\u3089\u306e\u7d99\u7d9a\u7684\u306a\u6295\u8cc7\u306a\u3069\u3001\u5e02\u5834\u306e\u30c8\u30ec\u30f3\u30c9\u304c\u306f\u3063\u304d\u308a\u3068\u8868\u308c\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<p>Industry analysis widely agrees: this sector is expanding at a significant double-digit rate, a momentum that will continue through 2025 and beyond. These aren&#8217;t just figures\u2014they&#8217;re tangible business opportunities waiting for visionaries to seize.<\/p>\n\n\n\n<p>Think about it: smartphone penetration in Southeast Asia is quietly approaching 80%. What are young people doing in Singapore&#8217;s shopping malls, Thailand&#8217;s night markets, and Malaysia&#8217;s coffee shops? Scrolling Instagram, posting TikToks, navigating with maps\u2026 their phones, just like yours and mine, constantly cry out &#8220;battery low.&#8221;<\/p>\n\n\n\n<p>Unlike China&#8217;s bloody &#8220;red ocean&#8221; battle, Southeast Asia&#8217;s shared power bank market penetration is still below 15%. You read that right\u201415%! It&#8217;s like China&#8217;s market circa 2017, with opportunities everywhere!<\/p>\n\n\n\n<p>Don&#8217;t rush to book your flight just yet, though. This blue ocean may be tempting, but it hides whirlpools. Cultural differences, payment habits, regulatory environments\u2026 these aren&#8217;t just concepts on a PowerPoint slide; they&#8217;re real reefs that can sink your ship.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5404\u56fd\u306e\u5e02\u5834\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb<\/h3>\n\n\n\n<p>Southeast Asia isn&#8217;t a unified market. Each country is like a sibling with a distinct personality requiring different treatment.<\/p>\n\n\n\n<p>\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3068\u30de\u30ec\u30fc\u30b7\u30a2\uff1a\u6d17\u7df4\u3055\u308c\u305f\u30a8\u30eb\u30c0\u30fc\u30d6\u30e9\u30b6\u30fc\u30ba<\/p>\n\n\n\n<p>Walking down Singapore&#8217;s Orchard Road, you&#8217;ll notice smartphone penetration hitting a whopping 88%. Shoppers carrying designer bags, glued to their phones, don&#8217;t blink at paying 1-2 Singapore dollars for charging. They don&#8217;t care about price\u2014they care about &#8220;can I charge my phone right now.&#8221;<\/p>\n\n\n\n<p>Energy Monster\u3068Jiedian\u306f\u3001\u3059\u3067\u306b\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u306e\u9ad8\u7d1a\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u3084\u7a7a\u6e2f\u3067\u63a1\u7528\u3055\u308c\u3066\u3044\u308b\u3002\u8208\u5473\u6df1\u3044\u3053\u3068\u306b\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u30d1\u30ef\u30fc\u30d0\u30f3\u30af\u3092\u5e73\u57473.5\u6642\u9593\u4f7f\u7528\u3057\u3066\u3044\u308b\u3002\u306a\u305c\u304b\uff1f\u5f7c\u3089\u306f\u9031\u672b\u3092\u671d\u304b\u3089\u6669\u307e\u3067\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u3067\u904e\u3054\u3059\u304b\u3089\u3060\uff01<\/p>\n\n\n\n<p>\u30bf\u30a4\u3001\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u3001\u30d5\u30a3\u30ea\u30d4\u30f3\uff1a\u53ef\u80fd\u6027\u306b\u6e80\u3061\u305f\u82e5\u3044\u5e02\u5834<\/p>\n\n\n\n<p>Then there&#8217;s vibrant Thailand, welcoming 40 million tourists annually. Imagine all those tourists snapping photos at the Grand Palace or drinking beer on Khao San Road\u2014their panic when phones die is palpable!<\/p>\n\n\n\n<p>Look at Indonesia, a behemoth with 270 million people. While smartphone penetration has reached 70%, shared power bank penetration remains under 5%. What does this mean? A massive user base that&#8217;s practically untapped virgin territory!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6771\u5357\u30a2\u30b8\u30a2\u3068\u4e2d\u56fd\u306e\u30e6\u30fc\u30b6\u30fc\uff1a\u53cc\u5b50\u3067\u306f\u306a\u304f\u3044\u3068\u3053<\/h3>\n\n\n\n<p>\u6771\u5357\u30a2\u30b8\u30a2\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u4e2d\u56fd\u306e\u30e6\u30fc\u30b6\u30fc\u3068\u306f\u30d1\u30ef\u30fc\u30d0\u30f3\u30af\u3068\u306e\u4ed8\u304d\u5408\u3044\u65b9\u304c\u307e\u3063\u305f\u304f\u7570\u306a\u308b\u3002<\/p>\n\n\n\n<p>Step into Bangkok&#8217;s Siam Square or Jakarta&#8217;s mega-malls, and you&#8217;ll discover Southeast Asians treat shopping centers like second homes. They don&#8217;t just shop\u2014they eat, watch movies, work, date\u2026 spending half their day there. Chinese users, meanwhile, primarily use power banks in restaurants and subway stations\u2014quick, transient settings.<\/p>\n\n\n\n<p>The most fascinating difference? Southeast Asia&#8217;s night market culture! From Bangkok&#8217;s Train Night Market to Kuala Lumpur&#8217;s Petaling Street, tourists and locals snap photos, navigate, and make payments in brilliantly lit night markets\u2026 a goldmine scenario Chinese power bank brands haven&#8217;t fully tapped!<\/p>\n\n\n\n<p>\u3053\u306e\u9055\u3044\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u3053\u306e\u6bd4\u8f03\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3066\u307b\u3057\u3044\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u56fd\u540d<\/th><th>\u5e73\u5747\u30ec\u30f3\u30bf\u30eb\u6642\u9593<\/th><th>\u4e3b\u306a\u5229\u7528\u30b7\u30fc\u30f3<\/th><th>\u30e6\u30fc\u30b6\u30fc\u7279\u6027<\/th><\/tr><\/thead><tbody><tr><td>\u4e2d\u56fd<\/td><td>1.5\uff5e2\u6642\u9593<\/td><td>\u30ec\u30b9\u30c8\u30e9\u30f3\u3001\u5730\u4e0b\u9244\u99c5<\/td><td>\u30af\u30a4\u30c3\u30af\u30fb\u30a4\u30f3\uff06\u30a2\u30a6\u30c8<\/td><\/tr><tr><td>\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb<\/td><td>3\uff5e3.5\u6642\u9593<\/td><td>\u30e2\u30fc\u30eb\u3001\u30aa\u30d5\u30a3\u30b9\u8857<\/td><td>\u9577\u671f\u6ede\u5728<\/td><\/tr><tr><td>\u30bf\u30a4<\/td><td>4\uff5e5\u6642\u9593<\/td><td>\u89b3\u5149\u30b9\u30dd\u30c3\u30c8\u3001\u30ca\u30a4\u30c8\u30de\u30fc\u30b1\u30c3\u30c8<\/td><td>\u63a2\u691c\u3057\u306a\u304c\u3089\u5145\u96fb<\/td><\/tr><tr><td>\u30de\u30ec\u30fc\u30b7\u30a2<\/td><td>2.5\uff5e3\u6642\u9593<\/td><td>\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30bb\u30f3\u30bf\u30fc\u3001\u30ab\u30d5\u30a7<\/td><td>\u30bd\u30fc\u30b7\u30e3\u30eb\u30fb\u30c1\u30e3\u30fc\u30b8<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u6226\u5834\u3067\u8a66\u3055\u308c\u305f5\u3064\u306e\u52dd\u5229\u6226\u7565<\/h2>\n\n\n\n<p>Now you understand the market, but how do you conquer it? Let&#8217;s look at tactics successful brands have already deployed!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.[\u4e00\u53f0\u516d\u5f79\u3011\u6771\u5357\u30a2\u30b8\u30a2\u6c7a\u6e08\u7d71\u5408\u30de\u30b9\u30bf\u30fc\u30d7\u30e9\u30f3<\/h3>\n\n\n\n<p>\u6771\u5357\u30a2\u30b8\u30a2\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u304a\u91d1\u3092\u6255\u3063\u3066\u3082\u3089\u3044\u305f\u3044\uff1f\u305d\u3046\u306f\u3044\u304b\u306a\u3044\uff01\u6771\u5357\u30a2\u30b8\u30a2\u306e\u6c7a\u6e08\u30b7\u30b9\u30c6\u30e0\u306f\u8ff7\u8def\u3088\u308a\u3082\u8907\u96d1\u3060\u3002<\/p>\n\n\n\n<p>GrabPay, TrueMoney, GoPay, PayNow\u2026 just remembering these names is headache-inducing. Each country has completely different mainstream payment methods. Users won&#8217;t download a new payment app just to use your power bank\u2014they&#8217;ll simply go to your competitor.<\/p>\n\n\n\n<p>\u30d0\u30c8\u30eb\u30bf\u30af\u30c6\u30a3\u30af\u30b9<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TOP3\u306b\u96c6\u4e2d\u3057\u3001\u305d\u308c\u4ee5\u5916\u306f\u5fd8\u308c\u308b\n<ul class=\"wp-block-list\">\n<li>\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3067\u306f\u3001GrabPay\u3001PayNow\u3001\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u304c\u30bf\u30fc\u30b2\u30c3\u30c8<\/li>\n\n\n\n<li>\u30bf\u30a4\u3067\u306fPromptPay\u3001TrueMoney\u3001LINE Pay\u306b\u6ce8\u76ee<\/li>\n\n\n\n<li>\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u3067\u306fGoPay\u3001OVO\u3001DANA\u3068\u7d71\u5408<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>A friend who started a business in Singapore told me: &#8220;Initially we only supported credit card payments, then discovered many local young people don&#8217;t use credit cards at all\u2014they use GrabPay exclusively. After adding GrabPay, our orders surged 60% overnight.&#8221;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9069\u5207\u306a\u6280\u8853\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u9078\u629e\u3057\u3001\u6642\u9593\u3068\u52b4\u529b\u3092\u7bc0\u7d04\u3059\u308b\n<ul class=\"wp-block-list\">\n<li>2C2P\u3084Xendit\u306e\u3088\u3046\u306a\u30a2\u30b0\u30ea\u30b2\u30fc\u30bf\u30fc\u3092\u4f7f\u3063\u3066\u30011\u9031\u9593\u4ee5\u5185\u306b\u6c7a\u6e08\u30c1\u30e3\u30cd\u30eb\u3092\u8a2d\u5b9a\u3059\u308b\u3002<\/li>\n\n\n\n<li>MongoDB\u3092\u4f7f\u7528\u3057\u3066\u69d8\u3005\u306a\u652f\u6255\u3044\u30c7\u30fc\u30bf\u3092\u51e6\u7406\u3057\u300170%\u306e\u7d71\u5408\u6642\u9593\u3092\u77ed\u7e2e\u3059\u308b\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-style-plain is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\ud83d\udca1 Don&#8217;t be intimidated by terms like &#8220;payment aggregation service.&#8221; Simply put, it&#8217;s like a multi-functional socket allowing you to avoid needing different plugs for each appliance.<\/p>\n<\/blockquote>\n\n\n\n<p>\u672c\u984c\u306b\u5165\u308d\u3046\u3002\u30bf\u30a4\u73fe\u5730\u306e\u6c7a\u6e08\u3092\u7d71\u5408\u3057\u305f\u5f8c\u3001Jiedian\u306f\u30b9\u30ad\u30e3\u30f3\u304b\u3089\u6c7a\u6e08\u5b8c\u4e86\u307e\u3067\u306e\u6642\u9593\u30922\u5206\u304b\u308930\u79d2\u306b\u77ed\u7e2e\u3057\u3001\u6ce8\u6587\u306f2\u9031\u9593\u30673\u500d\u8fd1\u304f\u306b\u5897\u3048\u305f\uff01<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.[\u6691\u3055\u3068\u96e8\u306b\u8ca0\u3051\u306a\u3044\u3011\u6771\u5357\u30a2\u30b8\u30a2\u306e\u6c17\u5019\u306b\u5408\u308f\u305b\u305f\u30c7\u30d0\u30a4\u30b9\u958b\u767a<\/h3>\n\n\n\n<p>Think you can just air-freight Chinese devices to Southeast Asia and they&#8217;ll work? Think again!<\/p>\n\n\n\n<p>I once saw a Chinese brand&#8217;s power banks collectively &#8220;go on strike&#8221; after Jakarta&#8217;s rainy season, resulting in devastating losses. The reason is simple: Southeast Asia&#8217;s high temperature and humidity environment is basically a &#8220;kiss of death&#8221; for electronic devices.<\/p>\n\n\n\n<p>\u52dd\u3061\u7d44\u306e\u52d5\u304d<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30c8\u30ea\u30d7\u30eb\u30cf\u30fc\u30c9\u30a6\u30a7\u30a2\u30d7\u30ed\u30c6\u30af\u30b7\u30e7\u30f3\n<ul class=\"wp-block-list\">\n<li>Switch to IP67 waterproof casings that can survive even Thailand&#8217;s water festival<\/li>\n\n\n\n<li>\u30c7\u30d0\u30a4\u30b9\u306b\u30ec\u30a4\u30f3\u30b3\u30fc\u30c8\u3092\u7740\u305b\u308b\u3088\u3046\u306b\u3001\u30b7\u30ea\u30b3\u30f3\u30b7\u30fc\u30eb\u3084\u9632\u6e7f\u7d20\u6750\u3092\u53d6\u308a\u4ed8\u3051\u308b\u3002<\/li>\n\n\n\n<li>\u30de\u30a4\u30af\u30ed\u51b7\u5374\u30d5\u30a1\u30f3\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3067\u300140\u2103\u306e\u6691\u3055\u306e\u4e2d\u3067\u3082\u30c7\u30d0\u30a4\u30b9\u3092\u6dbc\u3057\u304f\u4fdd\u3064\u3053\u3068\u304c\u3067\u304d\u308b<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u30b9\u30de\u30fc\u30c8\u30fb\u30d7\u30ed\u30c6\u30af\u30b7\u30e7\u30f3\u30fb\u30b7\u30b9\u30c6\u30e0\n<ul class=\"wp-block-list\">\n<li>Develop temperature monitoring that automatically &#8220;throttles down&#8221; in high heat<\/li>\n\n\n\n<li>\u7570\u5e38\u6c17\u8c61\u6642\u306b\u30c7\u30d0\u30a4\u30b9\u3092\u4f11\u6b62\u3055\u305b\u308b\u6e7f\u5ea6\u30a2\u30e9\u30fc\u30c8\u306e\u8ffd\u52a0<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>A power bank operations manager in Bangkok told me: &#8220;After switching to tropical-specific devices, our repair frequency dropped from 5-6 times weekly to just 1-2 times monthly. Do you know how hard it is to find technicians who can fix these devices in Southeast Asia? This improvement saved not just money, but my hair from falling out!&#8221;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-plain is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\ud83d\udca1 IP67 is a protection standard that essentially means your device can be submerged in 1 meter of water for 30 minutes and still work fine. In Southeast Asia, where sudden downpours are common, this isn&#8217;t a luxury\u2014it&#8217;s essential.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">3.[\u30c7\u30fc\u30bf\u3067\u898b\u308b\u30b4\u30fc\u30eb\u30c7\u30f3\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30ba\u3011\u6771\u5357\u30a2\u30b8\u30a2\u7acb\u5730\u6226\u7565\u30de\u30c3\u30d7<\/h3>\n\n\n\n<p>In China, you might be used to &#8220;casting a wide net&#8221;\u2014deploy everywhere, then optimize. But in Southeast Asia? Resources are limited, and one wrong step means failure all the way.<\/p>\n\n\n\n<p>\u3042\u308b\u4e2d\u56fd\u306e\u30d1\u30ef\u30fc\u30d0\u30f3\u30af\u30fb\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30d0\u30f3\u30b3\u30af\u4e2d\u306b100\u306e\u30b9\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u8a2d\u7f6e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u306f\uff1f80%\u306e\u53ce\u76ca\u304c\u308f\u305a\u304b15\u30ab\u6240\u304b\u3089\u5f97\u3089\u308c\u3001\u4ed6\u306e\u30b9\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u8d64\u5b57\u3060\u3063\u305f\u3002\u7acb\u5730\u9078\u5b9a\u304c\u6210\u5426\u306e\u30ab\u30ae\u3092\u63e1\u3063\u3066\u3044\u308b\u306e\u3060\uff01<\/p>\n\n\n\n<p>\u6226\u7565\u7684\u30d7\u30ec\u30a4\u30d6\u30c3\u30af<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30c7\u30fc\u30bf\u3067\u91d1\u9271\u3092\u898b\u3064\u3051\u308b\n<ul class=\"wp-block-list\">\n<li>Grab\u304b\u3089\u30d5\u30c3\u30c8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3092\u8cfc\u5165\u3057\u3001\u4eba\u3005\u304c\u3069\u3053\u306b\u96c6\u4e2d\u3057\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/li>\n\n\n\n<li>\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u3092\u69cb\u7bc9\u3059\u308b\uff1a\u30d5\u30c3\u30c8\u30fb\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\uff0830%\uff09\uff0b\u6d88\u8cbb\u30d1\u30ef\u30fc\uff0825%\uff09\uff0b\u7af6\u5408\uff0820%\uff09\uff0b\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u610f\u6b32\uff0825%\uff09<\/li>\n\n\n\n<li>ArcGIS\u306b\u5927\u91d1\u3092\u304b\u3051\u308b\u4ee3\u308f\u308a\u306b\u3001\u7121\u6599\u306eQGIS\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u4f7f\u3063\u3066\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>A successful entrepreneur in Singapore shared: &#8220;Through data analysis, we discovered that Changi Airport&#8217;s arrival hall has 3x higher power bank usage than the departure hall. Think about it\u2014people who&#8217;ve just landed need to call rides, check maps, yet their phones are dying. This anxiety makes them willing to pay premium prices.&#8221;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5dee\u5225\u5316\u3055\u308c\u305f\u5c55\u958b\u304c\u9375\n<ul class=\"wp-block-list\">\n<li>\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3067\u306f\u30aa\u30fc\u30c1\u30e3\u30fc\u30c9\u30fb\u30ed\u30fc\u30c9\u3068\u30af\u30e9\u30fc\u30af\u30fb\u30ad\u30fc\u306e\u30d3\u30b8\u30cd\u30b9\u8857\u306b\u6ce8\u76ee<\/li>\n\n\n\n<li>\u30bf\u30a4\u3067\u306f\u3001\u307e\u305a\u30b5\u30a4\u30a2\u30e0\u30fb\u30b9\u30af\u30a8\u30a2\u304b\u30895km\u4ee5\u5185\u306e\u4e00\u7b49\u5730\u3092\u78ba\u4fdd\u3059\u308b\u3002<\/li>\n\n\n\n<li>\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u3067\u306f\u4e00\u6d41\u30e2\u30fc\u30eb\u3060\u3051\u3092\u9078\u3073\u3001\u4e8c\u6d41\u306e\u7acb\u5730\u306f\u6368\u3066\u308b<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udccc I&#8217;ve prepared a <span style=\"text-decoration: underline;\"><a href=\"https:\/\/drive.google.com\/file\/d\/1znW1TeZ5vaS0jxo3ONgC74-V2Szh3Xx6\/view?usp=sharing\" title=\"\u30b5\u30a4\u30c8\u8a55\u4fa1\u30b7\u30fc\u30c8 \">\u30b5\u30a4\u30c8\u8a55\u4fa1\u30b7\u30fc\u30c8 <\/a><\/span>\u3059\u3050\u306b\u4f7f\u3048\u308b\uff01\u3053\u306e\u30b7\u30fc\u30c8\u306780\u70b9\u4ee5\u4e0a\u3092\u7372\u5f97\u3057\u305f\u62e0\u70b9\u306f\u30014\u30f6\u6708\u4ee5\u5185\u306b\u53ce\u652f\u304c\u9ed2\u5b57\u5316\u3059\u308b\u53ef\u80fd\u6027\u304c90%\u3042\u308b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.[\u30d0\u30ea\u30a2\u30d5\u30ea\u30fc\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3011\u5546\u54c1\u3092\u77ac\u6642\u306b\u7406\u89e3\u3055\u305b\u308b<\/h3>\n\n\n\n<p>\u30bf\u30a4\u3067\u4e2d\u56fd\u8a9e\u306e\u30a2\u30d7\u30ea\u3092\u4f7f\u3063\u3066\u4e57\u308a\u7269\u3092\u547c\u307c\u3046\u3068\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u3060\u308d\u3046\u304b\uff1f\u305d\u306e\u7121\u529b\u611f\u3053\u305d\u3001\u6771\u5357\u30a2\u30b8\u30a2\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u30d1\u30ef\u30fc\u30d0\u30f3\u30af\u306e\u30a2\u30d7\u30ea\u306b\u76f4\u9762\u3057\u305f\u3068\u304d\u306b\u7d4c\u9a13\u3059\u308b\u3053\u3068\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>When languages don&#8217;t connect, even the simplest operation becomes incomprehensible. My research shows over 40% of potential users abandon usage because they can&#8217;t understand the interface. That&#8217;s money walking away!<\/p>\n\n\n\n<p>\u30a4\u30f3\u30b5\u30a4\u30c0\u30fc\u306e\u6226\u8853<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30b9\u30de\u30fc\u30c8\u306a\u8a00\u8a9e\u9069\u5fdc\n<ul class=\"wp-block-list\">\n<li>\u96fb\u8a71\u306e\u8a00\u8a9e\u8a2d\u5b9a\u3092\u81ea\u52d5\u7684\u306b\u691c\u51fa\u3057\u3001\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30a4\u30b9\u3092\u5373\u5ea7\u306b\u5207\u308a\u66ff\u3048\u308b<\/li>\n\n\n\n<li>Support Thai, Malay, Indonesian, English\u2026 don&#8217;t try to get by with translation software<\/li>\n\n\n\n<li>React Native\u3092\u4f7f\u7528\u3059\u308c\u3070\u30011\u56de\u306e\u958b\u767a\u3067\u30de\u30eb\u30c1\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u5bfe\u5fdc\u3067\u304d\u3001\u6642\u9593\u3068\u30b3\u30b9\u30c8\u3092\u7bc0\u7d04\u3067\u304d\u308b\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u30c6\u30ad\u30b9\u30c8\u3092\u30a2\u30a4\u30b3\u30f3\u306b\u7f6e\u304d\u63db\u3048\u308b\n<ul class=\"wp-block-list\">\n<li>Can&#8217;t speak the language? Use hand gestures! Interface design works the same way!<\/li>\n\n\n\n<li>\u30b9\u30ad\u30e3\u30f3 \u2192 \u652f\u6255\u3044 \u2192 \u5b8c\u4e86\u300d\u306e3\u30b9\u30c6\u30c3\u30d7\u306b\u77ed\u7e2e<\/li>\n\n\n\n<li>\u30c6\u30ad\u30b9\u30c8\u306b\u3088\u308b\u8aac\u660e\u3088\u308a\u3082\u52b9\u679c\u7684\u306a\u30a2\u30cb\u30e1\u30fc\u30b7\u30e7\u30f3\u30ac\u30a4\u30c9\u3092\u8ffd\u52a0\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>The operations director for Energy Monster in the Philippines proudly said: &#8220;After the redesign, users need only 49 seconds to complete the entire process from scanning to retrieving the power bank\u2014almost 40 seconds faster than before. Plus, &#8216;how to use&#8217; questions to customer service dropped by 61%, directly saving operational costs!&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.[\u7acb\u5730\u5225\u4fa1\u683c\u8a2d\u5b9a\u3011\u6771\u5357\u30a2\u30b8\u30a2\u5e02\u5834\u4fa1\u683c\u5dee\u5225\u5316\u306e\u79d8\u8a23<\/h3>\n\n\n\n<p>Copy China&#8217;s pricing strategy? You might make a huge mistake. In Southeast Asia, with vastly different purchasing power and habits, pricing strategies must be tailored to each location.<\/p>\n\n\n\n<p>I&#8217;ve seen a Chinese brand use Beijing pricing in Thailand, resulting in locals finding it too expensive while tourists thought it ridiculously cheap. They ended up attracting neither local users nor profiting from tourists.<\/p>\n\n\n\n<p>\u30b9\u30de\u30fc\u30c8\u306a\u4fa1\u683c\u6226\u8853<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6bb5\u968e\u7684\u306a\u4fa1\u683c\u8a2d\u5b9a\u306b\u3088\u308a\u3001\u3088\u308a\u591a\u304f\u306e\u5229\u76ca\u3092\u751f\u3080\n<ul class=\"wp-block-list\">\n<li>\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\uff1a\u6700\u521d\u306e1\u6642\u9593\u306f$1.5\u3001\u305d\u306e\u5f8c1\u6642\u9593\u3054\u3068\u306b$1<\/li>\n\n\n\n<li>\u30bf\u30a4\uff1a\u6700\u521d\u306e1\u6642\u959335\u0e3f\u3001\u305d\u308c\u4ee5\u964d25\u0e3f\uff08\u89b3\u5149\u5730\u306f45\u0e3f\u304b\u3089\u3068\u5272\u9ad8\u306b\u306a\u308b\u3053\u3068\u304c\u3042\u308b\uff09<\/li>\n\n\n\n<li>\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u6700\u521d\u306e1\u6642\u9593Rp.15,000\u3001\u4ee5\u964d1\u6642\u9593\u3054\u3068\u306bRp.10,000<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>A power bank business owner in Malaysia said: &#8220;We discovered local users love tiered pricing because they typically spend 4-5 hours in shopping malls. When they realized longer usage meant lower unit prices, usage rates visibly increased, and our revenue jumped 23%.&#8221;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30b7\u30ca\u30ea\u30aa\u30fb\u30d9\u30fc\u30b9\u306e\u4fa1\u683c\u8a2d\u5b9a\u306b\u3088\u308a\u3001\u3088\u308a\u67d4\u8edf\u6027\u304c\u5897\u3059\n<ul class=\"wp-block-list\">\n<li>\u7a7a\u6e2f\u306e\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u901a\u5e38\u306e\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u3088\u308a\u308220%\u9ad8\u304f\u8acb\u6c42\u3055\u308c\u308b\uff08\u7d76\u671b\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u306f\u4fa1\u683c\u3092\u3042\u307e\u308a\u6c17\u306b\u3057\u306a\u3044\uff09<\/li>\n\n\n\n<li>Tourist spots offer &#8220;day pass packages&#8221; (\u0e3f199 for unlimited daily use in Thailand)<\/li>\n\n\n\n<li>Shopping mall &#8220;free charging with minimum purchase&#8221; (the mall subsidizes your cost)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\u4e00\u8a00\u3067\u307e\u3068\u3081\u308b\u3068\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3067\u306f\u591a\u304f\u30c1\u30e3\u30fc\u30b8\u3057\u3001\u30bf\u30a4\u3067\u306f\u8ce2\u304f\u30c1\u30e3\u30fc\u30b8\u3057\u3001\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u3067\u306f\u67d4\u8edf\u306b\u30c1\u30e3\u30fc\u30b8\u3059\u308b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5b9f\u7528\u7684\u306a\u30c4\u30fc\u30eb\u6771\u5357\u30a2\u30b8\u30a2\u5171\u6709\u96fb\u529b\u9280\u884c\u5e02\u5834\u30c4\u30fc\u30eb\u30ad\u30c3\u30c8<\/h2>\n\n\n\n<p>Talk is cheap without action. Here are three tools I&#8217;ve personally refined to help you avoid pitfalls in the Southeast Asian market:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Site Evaluation Sheet &#8211; Stop choosing locations based on gut feeling; let data speak<\/li>\n\n\n\n<li>Device Density Calculator &#8211; Tells you exactly how many devices each location needs<\/li>\n\n\n\n<li>Competitor Distribution Visualization Tool &#8211; See your competitors&#8217; layout clearly and find their blind spots<\/li>\n<\/ol>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u306e\u4f7f\u3044\u65b9\u306f\uff1f\u7c21\u5358\u3067\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5730\u5143\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u306e\u7ba1\u7406\u8005\u306b\u3001\u901a\u884c\u91cf\u306e\u30c7\u30fc\u30bf\u3092\u6c42\u3081\u308b\uff08\u5c0f\u3055\u306a\u30d7\u30ec\u30bc\u30f3\u30c8\u3092\u6301\u53c2\u3059\u308b\u3053\u3068\uff01\uff09\u3002<\/li>\n\n\n\n<li>\u500b\u4eba\u7684\u306b\u30ed\u30b1\u5730\u3092\u8a2a\u308c\u3001\u30b3\u30f3\u30da\u30c6\u30a3\u30bf\u30fc\u306e\u914d\u7f6e\u3092\u8a18\u9332\u3059\u308b\uff08\u8fd1\u9053\u306f\u306a\u3044\u3002\uff09<\/li>\n\n\n\n<li>Check local statistics bureau websites for purchasing power data (it&#8217;s all public information)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u6771\u5357\u30a2\u30b8\u30a2\u306e\u5171\u6709\u578b\u30d1\u30ef\u30fc\u30d0\u30f3\u30af\u5e02\u5834\uff1a\u30d6\u30eb\u30fc\u30aa\u30fc\u30b7\u30e3\u30f3\u3092\u3064\u304b\u307f\u3001\u672a\u6765\u3092\u52dd\u3061\u53d6\u308c<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u6982\u8981\u6771\u5357\u30a2\u30b8\u30a2\u3067\u52dd\u3064\u305f\u3081\u306e5\u3064\u306e\u9375<\/h3>\n\n\n\n<p>After all this discussion, you should see clearly now: Southeast Asia&#8217;s shared power bank market can&#8217;t be conquered by simply copying the Chinese model. It&#8217;s both a blue ocean and a market requiring meticulous cultivation.<\/p>\n\n\n\n<p>From Singapore&#8217;s glossy malls to Thailand&#8217;s vibrant night markets, from Malaysia&#8217;s coffee culture to Indonesia&#8217;s archipelago characteristics, each country is a unique battlefield.<\/p>\n\n\n\n<p>\u3053\u3053\u3067\u52dd\u3061\u305f\u3044\uff1f\u6b21\u306e5\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u899a\u3048\u3066\u304a\u3044\u3066\u307b\u3057\u3044\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Sort out payments to get paid &#8211; Don&#8217;t expect users to change payment habits for you<\/li>\n\n\n\n<li>Make devices that withstand heat and humidity to last longer &#8211; A device lasting two extra years doubles your return<\/li>\n\n\n\n<li>Choose the right locations over deploying more &#8211; In Southeast Asia, one premium location equals ten average ones<\/li>\n\n\n\n<li>Users must understand to pay &#8211; If language barriers remain, all marketing is wasted<\/li>\n\n\n\n<li>Pricing must be location-specific &#8211; Singapore&#8217;s prices in Indonesia is suicide<\/li>\n<\/ol>\n\n\n\n<p>I&#8217;m not preaching theory\u2014these are lessons learned through blood and tears. The tools I&#8217;ve provided are battle-tested guides to help you avoid costly mistakes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Take Action, Opportunities Won&#8217;t Wait<\/h3>\n\n\n\n<p>Remember the challenges mentioned at the beginning? Cultural differences, payment habits, and regulatory environments in Southeast Asia are indeed challenging. But through the strategies we&#8217;ve analyzed, you now have solutions.<\/p>\n\n\n\n<p>Now is the golden window to enter Southeast Asia&#8217;s shared power bank market:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e02\u5834\u666e\u53ca\u7387\u306f15%\u306b\u904e\u304e\u305a\u3001\u98fd\u548c\u72b6\u614b\u306b\u306f\u307b\u3069\u9060\u3044<\/li>\n\n\n\n<li>\u5e02\u5834\u898f\u6a21\u306f2025\u5e74\u307e\u3067\u306b$7.5\u5104\u30c9\u30eb\u3092\u8d85\u3048\u308b<\/li>\n\n\n\n<li>\u5e74\u9593\u6210\u9577\u7387\u306f35%\u3092\u8d85\u3048\u3001\u5927\u534a\u306e\u696d\u754c\u3092\u4e0a\u56de\u308b<\/li>\n<\/ul>\n\n\n\n<p>This window won&#8217;t stay open forever. Early players are already claiming prime locations, building user bases, and establishing brand recognition.<\/p>\n\n\n\n<p>\u3053\u306e\u6226\u3044\u306b\u52dd\u3061\u305f\u3044\u3067\u3059\u304b\uff1f\u4ee5\u4e0b\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u899a\u3048\u3066\u304a\u3044\u3066\u307b\u3057\u3044\uff1a<\/p>\n\n\n\n<p>\u2705 Cultivate one country deeply &#8211; Better to excel in one (Singapore or Thailand) than be mediocre in many<\/p>\n\n\n\n<p>\u2705 Localize to the core &#8211; Products, operations, and marketing must &#8220;do as Romans do&#8221;<\/p>\n\n\n\n<p>\u2705 Hire local teams &#8211; They understand local culture, connections, and unwritten rules<\/p>\n\n\n\n<p>\u2705 Expand in stages &#8211; Validate your model first, then replicate and expand gradually<\/p>\n\n\n\n<p>\u2705 Maintain flexibility and learning capacity &#8211; Southeast Asian markets change quickly; you must change faster<\/p>\n\n\n\n<p>\ud83d\udccc \u500b\u5225\u306e\u5e02\u5834\u53c2\u5165\u5206\u6790\u304c\u5fc5\u8981\u3067\u3059\u304b\uff1f <strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/tipacharge.com\/contact\/\" title=\"\">\u304a\u554f\u3044\u5408\u308f\u305b<\/a><\/span> <\/strong>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002 <br>\ud83d\udccc \u3082\u3063\u3068\u77e5\u308a\u305f\u3044\u3067\u3059\u304b\uff1f\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/drive.google.com\/file\/d\/1_vkF3KqjEeNORrA3UC8OInG5JInc6RC7\/view?usp=drive_link\" title=\" \u4e16\u754c\u5e02\u5834\u5206\u6790\u30ec\u30dd\u30fc\u30c8\"> \u4e16\u754c\u5e02\u5834\u5206\u6790\u30ec\u30dd\u30fc\u30c8<\/a> <\/strong><\/span>\u6226\u8853\u7684\u306a\u8a73\u7d30\u306f\u3053\u3061\u3089<\/p>\n\n\n\n<p>\u30b7\u30a7\u30a2\u30fc\u30c9\u30fb\u30d1\u30ef\u30fc\u30d0\u30f3\u30af\u306e\u5546\u696d\u7684\u4fa1\u5024\u306f\u4e2d\u56fd\u3067\u8a3c\u660e\u3055\u308c\u3066\u304a\u308a\u3001\u6771\u5357\u30a2\u30b8\u30a2\u304c\u6b21\u306e\u7206\u767a\u5730\u70b9\u3068\u306a\u308b\u3060\u308d\u3046\u3002\u9055\u3044\u3092\u8a8d\u3081\u3001\u5730\u57df\u306e\u7279\u6027\u3092\u5c0a\u91cd\u3057\u3001\u67d4\u8edf\u306b\u6226\u7565\u3092\u8abf\u6574\u3059\u308b\u4f01\u696d\u304c\u3001\u3053\u306e\u30d6\u30eb\u30fc\u30aa\u30fc\u30b7\u30e3\u30f3\u306e\u6ce2\u306b\u4e57\u308b\u3060\u308d\u3046\u3002<\/p>\n\n\n\n<p>The opportunity is right before you. Grab your &#8220;Southeast Asian Shared Power Bank Market Entry Toolkit&#8221; and start today! You&#8217;ve left the red ocean battles of the Chinese market behind\u2014Southeast Asia&#8217;s blue ocean is opening its arms to welcome you.<\/p>\n\n\n\n<p>\u6e96\u5099\u306f\u3067\u304d\u3066\u3044\u308b\u304b\uff1f<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Southeast Asian Power Bank Market: Current State and Opportunities Tired of the cutthroat competition in China? Look further afield\u2014Southeast Asia is beckoning! The Southeast Asian shared power bank market is experiencing explosive growth. Market trends are clearly visible: rising smartphone penetration rates, tourism recovery, increasing portable charging demands, and continuous venture capital investment. Industry analysis widely agrees: this sector is expanding at a significant double-digit rate, a momentum that will continue through 2025 and beyond. These aren&#8217;t just figures\u2014they&#8217;re tangible business opportunities waiting for visionaries to seize. Think about it: smartphone penetration in Southeast Asia is quietly approaching 80%. What are young people doing in Singapore&#8217;s shopping malls, Thailand&#8217;s night markets, and Malaysia&#8217;s coffee shops? Scrolling Instagram, posting TikToks, navigating with maps\u2026 their phones, just like yours and mine, constantly cry out &#8220;battery low.&#8221; Unlike China&#8217;s bloody &#8220;red ocean&#8221; battle, Southeast Asia&#8217;s shared power bank market penetration is still below 15%. You read that right\u201415%! It&#8217;s like China&#8217;s market circa 2017, with opportunities everywhere! Don&#8217;t rush to book your flight just yet, though. This blue ocean may be tempting, but it hides whirlpools. Cultural differences, payment habits, regulatory environments\u2026 these aren&#8217;t just concepts on a PowerPoint slide; they&#8217;re real reefs &hellip;<\/p>","protected":false},"author":1,"featured_media":1759,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"[]"},"categories":[27],"tags":[40],"class_list":["post-1756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-reports","tag-for-startups"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.tipacharge.com\/ja\/wp-json\/wp\/v2\/posts\/1756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.tipacharge.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tipacharge.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tipacharge.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tipacharge.com\/ja\/wp-json\/wp\/v2\/comments?post=1756"}],"version-history":[{"count":5,"href":"https:\/\/blog.tipacharge.com\/ja\/wp-json\/wp\/v2\/posts\/1756\/revisions"}],"predecessor-version":[{"id":1762,"href":"https:\/\/blog.tipacharge.com\/ja\/wp-json\/wp\/v2\/posts\/1756\/revisions\/1762"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.tipacharge.com\/ja\/wp-json\/wp\/v2\/media\/1759"}],"wp:attachment":[{"href":"https:\/\/blog.tipacharge.com\/ja\/wp-json\/wp\/v2\/media?parent=1756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tipacharge.com\/ja\/wp-json\/wp\/v2\/categories?post=1756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tipacharge.com\/ja\/wp-json\/wp\/v2\/tags?post=1756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}