{"id":18,"date":"2024-11-06T08:48:21","date_gmt":"2024-11-06T00:48:21","guid":{"rendered":"https:\/\/demo.tmrwstudio.net\/atlas\/eight\/?p=18"},"modified":"2025-04-06T15:27:21","modified_gmt":"2025-04-06T07:27:21","slug":"meituan-power-bank-a-four-year-journey-from-newcomer-to-market-leader","status":"publish","type":"post","link":"https:\/\/blog.tipacharge.com\/es\/meituan-power-bank-a-four-year-journey-from-newcomer-to-market-leader\/","title":{"rendered":"Meituan Power Bank: Un viaje de cuatro a\u00f1os desde la llegada al liderazgo del mercado"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Meituan&#8217;s Bold Entry (2020-2021)<\/h2>\n\n\n\n<p>Meituan es una gran empresa de reparto de comida. En 2020, empezaron a fabricar bancos de energ\u00eda compartidos. En solo cuatro a\u00f1os, \u00a1pasaron de ser nuevos a ser los jefes!<\/p>\n\n\n\n<p>Al principio, Meituan puso muchas estaciones de carga:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2020: 800.000 estaciones<\/li>\n\n\n\n<li>2021: 600.000 estaciones m\u00e1s<\/li>\n<\/ul>\n\n\n\n<p>Era como ver una gran ola acerc\u00e1ndose a la orilla. Todo el mundo sab\u00eda que algo grande estaba ocurriendo, \u00a1pero nadie sab\u00eda lo grande que ser\u00eda!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aceleraci\u00f3n del mercado (2022-2023)<\/h2>\n\n\n\n<p>By 2022, Meituan didn&#8217;t just want to enter the market &#8211; they wanted to lead it! They kept adding stations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2022: 800.000 estaciones<\/li>\n\n\n\n<li>2023: Otras 800.000 estaciones<\/li>\n<\/ul>\n\n\n\n<p>A finales de 2023, Meituan ten\u00eda 3 millones de estaciones de carga. En 2024, lo hicieron a\u00fan mejor, alcanzando 70% de su objetivo anual en solo 5 meses. \u00a1Tuvieron que cambiar su objetivo de 1 mill\u00f3n a 1,5 millones de estaciones!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">El \u00e9xito de Meituan<\/h2>\n\n\n\n<p>Meituan&#8217;s biggest win is that in cities like Shenzhen, people say &#8220;I&#8217;ll scan a Meituan&#8221; when they want to charge their phone, just like people say &#8220;Google it&#8221; when they want to search online.<\/p>\n\n\n\n<p>Meituan gan\u00f3 porque:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Mejor producto<\/strong>: Meituan&#8217;s power banks are more reliable. In sharing, reliability is everything!<\/li>\n\n\n\n<li><strong>Confianza de marca<\/strong>: La gente confiaba en Meituan porque hac\u00edan bien el reparto de comida.<\/li>\n\n\n\n<li><strong>Efecto red<\/strong>: Meituan&#8217;s power banks are everywhere, so more people use them, and more shops want to have them.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Meituan&#8217;s Smart Strategy<\/h2>\n\n\n\n<p>Meituan hizo las cosas de otra manera:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Asociaciones abiertas<\/strong>: They didn&#8217;t mind if shops had other power banks too, because they were confident theirs were better.<\/li>\n\n\n\n<li><strong>Calidad ante todo<\/strong>: Otras marcas compet\u00edan en precio, pero Meituan se centr\u00f3 en la calidad, sabiendo que a la gente le importa m\u00e1s lo bien que funciona.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">De cara al futuro<\/h2>\n\n\n\n<p>Los expertos predicen que Meituan seguir\u00e1 creciendo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En 2025, podr\u00edan tener 6 millones de estaciones<\/li>\n\n\n\n<li>Podr\u00edan hacer $5.6 millones cada d\u00eda<\/li>\n\n\n\n<li>Podr\u00edan ganar $2.100 millones cada a\u00f1o<\/li>\n<\/ul>\n\n\n\n<p>Pero tambi\u00e9n hay retos. El mercado es cada vez m\u00e1s competitivo y la forma de utilizar las cosas y las normas puede cambiar.<\/p>\n\n\n\n<p>Meituan&#8217;s success isn&#8217;t just a business story &#8211; it shows how Chinese tech companies can quickly take over new markets. The question now isn&#8217;t if they&#8217;ll stay on top, but how they&#8217;ll use that position to make new things.<\/p>","protected":false},"excerpt":{"rendered":"<p>Meituan&#8217;s Bold Entry (2020-2021) Meituan is a big food delivery company. In 2020, they started making shared power banks. In just four years, they went from being new to being the boss! At first, Meituan put out many charging stations: It was like watching a big wave coming to shore. Everyone knew something big was happening, but nobody knew how big it would be! Market Acceleration (2022-2023) By 2022, Meituan didn&#8217;t just want to enter the market &#8211; they wanted to lead it! They kept adding stations: By the end of 2023, Meituan had 3 million charging stations. In 2024, they did even better, reaching 70% of their yearly goal in just 5 months. They had to change their goal from 1 million to 1.5 million stations! Why Meituan Succeeded Meituan&#8217;s biggest win is that in cities like Shenzhen, people say &#8220;I&#8217;ll scan a Meituan&#8221; when they want to charge their phone, just like people say &#8220;Google it&#8221; when they want to search online. Meituan won because: Meituan&#8217;s Smart Strategy Meituan did things differently: Looking Ahead Experts predict Meituan will keep growing: But there are challenges too. The market is getting more competitive, and how people use things and rules &hellip;<\/p>","protected":false},"author":1,"featured_media":1617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[40],"class_list":["post-18","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories","tag-for-startups"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.tipacharge.com\/es\/wp-json\/wp\/v2\/posts\/18","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.tipacharge.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tipacharge.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tipacharge.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tipacharge.com\/es\/wp-json\/wp\/v2\/comments?post=18"}],"version-history":[{"count":2,"href":"https:\/\/blog.tipacharge.com\/es\/wp-json\/wp\/v2\/posts\/18\/revisions"}],"predecessor-version":[{"id":1338,"href":"https:\/\/blog.tipacharge.com\/es\/wp-json\/wp\/v2\/posts\/18\/revisions\/1338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.tipacharge.com\/es\/wp-json\/wp\/v2\/media\/1617"}],"wp:attachment":[{"href":"https:\/\/blog.tipacharge.com\/es\/wp-json\/wp\/v2\/media?parent=18"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tipacharge.com\/es\/wp-json\/wp\/v2\/categories?post=18"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tipacharge.com\/es\/wp-json\/wp\/v2\/tags?post=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}